Model Style - Model Lives - LMFF Sydney Casting

Well I know Street Fashion Sydney (SFS) does on occasion shoot a runway parade but we have never written up a casting before. And bless AMPR who have been inviting SFS to Melbourne; yes I hear you Melbourne-Fashion Festival events in Sydney for quite a while now! That even though we have never written anything up...until now about our southern cousins Fashion Festival down there... We are doing it now.. But not so much about the festival; more on that later; media pass return ticket and accommodation pending; we all have dreams! 

And I know a lot of you have dreams too, we all do; and have been watching Australia's Next Top Model and do wonder "what does a model wear to a casting", a real casting - not a casting you see on TV? So Street Fashion Sydney are taking you there with thanks to  L'Oréal Melbourne Fashion Festival.

This is as real as it gets.





But no matter how tall you are (and you are very tall indeed) or what you wear.. It all happens with the panel selecting the models - and good to see; model comp cards are still part of the currency of modelling! Its not all about pictures on the Internet you know. And if you keep scrolling down you will also see the room - long and empty - YOU ARE A MODEL YOU MUST WALK - HERE FIRST!, before walking on the runway... Lets face it; being a model is not as easy as people often assume. Its one thing to walk a parade not easy in itself; but before a panel before you can walk the parade; that's another type of fashion runway altogether!






But I have to say everyone was great; the models were lovely and friendly and the LMFF team was very friendly too. And who were the models? Well they were of course from Viviens, Priscillas, Chic and Chadwicks and; not surprisingly even in the small demographic (tall though they were) were also from around Australia and around the world - but then that is the world of modelling.

BIO-DIESEL ISLAND - The New Green Option...

If this campaign is meant to piss off people over a certain age, well I guess it works, well at least from a copy-writing point of view it works at pissing me off. "THE LEAST F*****D UP COUNTRY IN THE WORLD" Fuck yeah, the world IS FUCKED! I mean Hello... But is that really going to sell more jeans? I guess that depends on your demographic, the worlds sucks, I know, lets go shopping. The worlds sucks, I think i'm gunna slash my wrists!

Thank god there were plenty of Peroni Beers, no end of great catering including the biggest (but only just) paella I have ever seen, cocktails, and security to keep the wild natives of Sydney (no problem with the Melbourne or Perth ring-ins) on track and on-message for the onslaught of Diesel Island Downunder.

Special DJ Alexandra Richards spun real vinyl, The 'Pioneers' sung the anthem of the island, now that was interesting! And by and large I had a great time and meet some lovely people too. And while doing my research, I 'discovered' like a great Pioneer myself that the fantastic photography for the campaign was shot by Guy Aroch (link below), now if I could just land myself a nice little gig like the Diesel Island campaign I might be able to afford more negativity in my life too !~)






















www.guyaroch.com/
www.diesel.com/island

But then, this is fashion, we have been there before, this time its the same, same only different. A bonus tune from back-in-the-day..