Class A, Class A, Australian Carcaine!

Oh NERVO, you naughty DJing Girls. Imagine starting your corporate Gig with "This is Class A, Class A, Class A, Class A, Columbian..." Well you know. It's a voice over Mash up thing from Scarface the Movie or whatever. Of course seeing just how addicted Australians are to their cars perhaps this Anthemic start to the Set was more apt than they could have possibly imagined.

It was a glamorous crowd of indeterminate age (though definitely) on the cool side of 30. The lovely Erin McNaught was busy greeting people as they arrived, the warm up DJ was doing his thing as we all stood around the guest of honor, the New Red Ford Fiesta, rotating like a DJs disk in the middle of the room. The stage was set for one big private party and, I have to say, because I noticed and could not get over it... That was the best sound system I have ever heard at a warehouse event. Whoever set that system up, congratulations you really know your stuff!

The theme was Red and Blue and when I finally developed the courage to unfreeze myself from my wallflower wall I did manage do some moody portraits and document the video crew playing a game of 'how many of us can we fit in a Ford Fiesta'. I did not count but someone may be able to work it out from the pictures, it looked like it could fit quite a few.



















I think the outstanding outfit of the night was Olivia Nervo's tight fitting animal print inspired attire teamed with a little leather blouson, Tres Chic. (Or was it Miriam, they are twins OMG!) Bag Raiders also played live running through a set that reminded me of days long past and The Mega Men doing Gigs at Marilyn's Nightclub up in Brisbane during those wonderful art school years.

And the art school memories came flooding back as with some new-best-friends I stashed my bag under the back of the fiesta and hit the dance floor; wondering just a little why the new Ford Fiesta was not perhaps spinning from the ceiling like a giant red mirror ball in the sky...

Much thanks to the lovely people at Ann Morrison PR for the invite and everyone who made the launch such a fabulous night.

Street Fashion Sydney's Ideal Spring Weekend

I have a guest blog up on Concrete Playground,

"I must say I was completely chuffed when Concrete Playground approached me and asked if I could write a guest blog about my Ideal Spring Weekend in Sydney. “Of course I would love to” I thought, but then I noticed there was one slightly disturbing problem..."

its right HERE, clickity click the link to read more!

We will return to normal programming here soon.

There were more than SIX, I am sure! Rachael Cassar, Fashion Parade.

Rachael Cassar SIX, 2010 Ecouture Collection.

"Gothic Hijinx" photographed & transformed by Kent Johnson.

I have met Rachael a few times now and she is every bit as charming and lovely as her 'new' Couture Collection or Ecouture as she calls it. I think the E is for Eco as all the fabrics are from deconstructed garments which is also why I wrote new as 'new'. Although the garments have never been seen before the fabrics have had a past life and what beautiful rare and exquisite fabrics they are. I first came across Rachael's vintage inspired (and vintage fabric) creations shooting the Alices Dreamtime fashion story. Thanks to Estelle & Klaus from Design Fed for the heads up and collabo opportunity again. Love you guys. Oh and I am guessing here but I suspect the SIX is Rachael's sixth range. I am sure there will be many many more.

Behind the scenes shots:

On the Runway:

Design Federation on Flickr, the complete 20 shots from the show.
Rachael Cassar
https://www.kentjohnsonphotography.com.au/09Fashion/Alice_Dreamtime.html

And LASTLY! Hope that all caps word grabbed your attention... I am guest blogging for To-Be-Revealed 'A perfect spring weekend' October 23-24 1010. SOooo if you have an event of any kind you would like Street Fashion Sydney to support or attend over said weekend please email me kent@artcommunication.com.au, should be lots of fun and great exposure on a great Aussie Artz'n'Kulture blog.

Cheers from Street Fashion Sydney.

Telling Stories in Pictures all over..

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

www.fashionphotographysydney.blogspot.com/

Facebook Twitter Instagram

"get a dog up ya!"

I have no idea at all as to why I decided to title this blog "get a dog up ya" other than on occasion I do become a little sentimental about times past. Yes sadly the day when I was just about the only cyclist on the streets is long long gone. Such was the novelty in those by-gone-(non-PC)-days that when a motorist came across a cyclist winding their way passively along our great city's pot holed roads that they would routinely sing out a greeting like "get a dog up ya", or "get off the bloody road." Of course now everyone has a bike and an awful lot of those people have actually taken to riding them.

Along with the popularity of cycling has come the popularity of dedicated cycling clothing. Now while I did not see any Lycra clad art patrons at China Heights last Friday night I did spot a number of people sporting that classic piece of two wheeled accoutrement, the Cycling Cap.

It does seem mildly perverse that after my last blog on attending an opening at China Heights was about hats that this blog too is about fashion you can wear on your head. But there was not a single Fedora in sight & indeed my Stetson Open Road was resting on my bed post at home as I too had cycled to the event. Even one of Terence Chin's large format photographs had a cycling cap in it and although the show is titled "The Beauty Of The Banal" I am sure he is not making any statements at all regarding the nature of Cycling Caps. In fact I do believe Terence may very well be a cyclist himself which may go some way to explaining the caps other than inner city Hipsterism.

Well with the absence of Woolen Beanies, Fedoras or any hats at all I suppose it is safe to say 'Spring has Sprung', its time to get on your bike & get a dog up ya !~)

Telling Stories in Pictures all over..

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

www.fashionphotographysydney.blogspot.com/

Launch My Label- *Flash* Kapow!

I was going to title this Blog, 'Why I am the worst best runway photographer in the Universe'  but then I decided that would be far to controversial a title and decided to go with the more pedestrian one above. Yes I have been coaxed yet again to attend a Fashion Show, this time Launch My Label by Chic Petite Events. "This is a quarterly event ,etc etc etc emerging artists, organisations and talented young people to effectively launch their label in the Australian market."

Well that is definitely a good thing & as my readers will know I am becoming quite familiar with the new phenomenon of Fashion as Entertainment! This time I found myself in the photographers 'pit' with a view to doing some real runway shots, well why not. The problem was that I was a bit lazy last night and while I did take my bigger camera I decided to leave my flash behind as I hate carrying too much stuff around. I thought well, I will just make-do.

Making-Do has its own special surprises though and last night it was that as the models made their way to the end of the (short) Runway the spotlights which were only on one side only really illuminated their bodies not their heads. Of course if you were just watching the show you probably would not even notice this but my camera certainly did and I very quickly had to decide if my next Blog would be about 'Headless models on the Catwalk, We only show the clothes'. Ah Catwalk, thats a phrase I far prefer to Runway!

No; headless models would never do, they would never forgive me. Everyone else with a camera was however using flash, they were firing off all around me from every conceivable direction. I thought "you know theres plenty of light going on here I just need to use it", and so I did setting my camera to long exposure and coming up with a kind of beautiful, 'Village of the Dammed' version of Launch My Label that I am sure will be far more entertaining to my readers than any normal runway pictures could ever be.

After the show we, (my photographer friend & I) headed backstage to meet the designers & models and congratulate everyone on a job well done. I was telling everyone "no I don't shoot runway I'm a photographer, but I do have a blog called Street Fashion Sydney". And we were all swapping cards and stories as you do! My cards which are quite big and look like this,

and this,

and this.

Seemed to go down quite well.

But it's not about us, it's about the designers who last night were, 
Carmen Steane
ZarBe
Clover Love
Laura Maidment
Samantha Chan
Rebekah Anne Fashion
Thulie

Accessories,
Coco Liberace
Featherhead
Danyelle

As these are emerging designers I think the best way to find them will be to cut and paste their names into that search bar thingie at the top of your Facebook page. Everyone has a Facebook page & I suspect they do too. (Revised - images refreshed 2026)

Telling Stories in Pictures all over..

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

www.fashionphotographysydney.blogspot.com/

Dream Girl 2010 Sydney Australia

20 Girls... From 15 different parts of the world ...

A series of 10 portraits I took of the participants in the inaugural Dream Girl Pageant launch last week. Full details about the pageant can be found below along with a link to the Dream Girl website. And yes I have reproduced the press release in full. Street Fashion Sydney had a lovely time at the opening at Bay Leaf restaurant in Crows Nest, all the participants seemed very well informed about the issues Dream Girl is addressing and then there was some very tasty food as well.

Dream Girl 2010

Australia's first ever multi cultural beauty pageant, Dream Girl 2010 is bought to you by Pratibimb (Indian Cultural Community Inc). Indian Cultural Community is a Non Profit organization that helps and supports cultural and multi cultural events to showcase diverse local and national talents. It is established to help discover, and promote different cultures around Australia.

This Pageant is designed to showcase talents of today's modern girls in Australia, who are well aware of their culture as well as their present surroundings. It will embrace the Australian culture, as well as other cultures involved to show the best of both the worlds. The event will be held on 23rd October 2010. We're looking for one girl who is diverse, refined and creative. She has to have a vision; she has to be out of this world, and of course, she has to be dreamy…

Our final winner, the Dream Girl 2010 will get the chance of a life time to visit Bollywood and meet the biggest stars and watch them shoot (all expenses paid), and that's not all, we'll also be giving her two days at the best acting school in Bombay, and the opportunity to star as a lead in an upcoming Bollywood movie!

Because Dream Girl 2010 is multi cultural and focuses on women from different backgrounds living in Australia, we would like to take this opportunity to promote crucial matters regarding women all over the world. Our 20 participants will be raising money for Breast Cancer, as well as creating awareness for IWDA (International Womens Development Agency) through out the next two months, until the 23rd October, 2010, which is when the final event will take place.

Dream Girl 2010

Best of luck to all the participants in Dream Girl 2010.